Digital Product Pricing Strategies for More Sales

Looking to price your digital items? There is a lot of various strategies you can use to try and boost sales. Sometimes, it is an experimentation situation, determining which pricing strategy works best for your particular product offering.

To help you obtain the best price for your digital items, listed below, you will discover some of the best strategies you can utilize.

Consider Tiered Pricing

Tiered pricing can be very effective for digital items. This is because customers worth points in a different way. By offering tiered pricing, it allows you to sell to a bigger client base. Some will be ready to invest greater than others, so having actually basic and professional packages can be a great idea.

Take an eBook as an instance. You could offer the eBook on its own for the most affordable price. After that, you could include a couple of additional sources to cost a somewhat enhanced price. This way, those who do not need the sources can purchase the basic package, while those looking for more worth can pay more.

High Price Strategy

Another option you have is the high price strategy. This involves giving your product a high price to give the product more worth. While it does not constantly work, when a client sees a digital product with a greater price label, it produces a feeling that the product provides a great deal of worth.

Consider it; when you see a program for $50 and after that, another one for $150, which do you immediately think will deliver one of the most worth?

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Try Before You Buy

A common pricing strategy that can show effectiveness is offering a “try before you buy” option. The factor this technique works is because it provides assurance to the client. They will have the ability to see what they will be purchasing, decreasing the purchase’s unpredictability.

Customers do not want to get rid of their money unless they know they are obtaining great worth. So, offering a free test of your product is a great way to develop trust.

The Bonus Strategy

A smart sales strategy for digital items is the bonus technique. This basically involves consisting of a bonus item when the client purchases your product. Maybe a worksheet they can use or a free eBook.

When customers see bonus items offered, they are often a lot more most likely to purchase. It also means you can sneakily charge more for the product. You could actually integrate this with the tiered pricing strategy, offering extra rewards for an extra cost.

Psychological Pricing

Finally, another effective pricing strategy is psychological pricing. This consists of selling items that finish in 9 or 7. So, for instance, you could offer your product for $29.97. This would certainly appear a great deal better to a client than $30, despite there being hardly any distinction in the cost.


These are simply some of the top pricing strategies you can use to earn more sales. It is well worth attempting out various strategies to determine which works best for your particular items and client base.